Three Eleven Unity Tour

311 is a rock/reggae/hip hop/funk band based in Los Angeles, California. They are known for their high-energy shows and annual summer Unity tour where fans from across the United States get together to listen to live music.

Final Concept

The composition needed to include Unity Tour 2017, Summer Tour 2017 or Summer 2017. In the end, I decided to omit 2017 and focus on the words. By having the band’s name spelled out, I was able to come up with a vertical layout that would fit nicely on a t-shirt.

The final lettering has a bold and bouncy script, which is meant to suggest a fun and playful vibe.