Hallmark

Hallmark

Hallmark is one of the largest household names in the greeting card industry. The company has been around for over a century.

I was brought on by the creative team to render two lettering pieces for their personalized greeting card collection. The cards are available online at Walgreens.com and kiosks in-store as well as Walmart.com (soon).

Style

The team was looking for “fat, chunky, energetic drawn brush styling with great swash work.” These are the images they specifically referenced.

Personalized Cards