Hallmark is one of the largest household names in the greeting card industry. The company has been around for over a century.
I was brought on by the creative team to render two lettering pieces for their personalized greeting card collection. The cards are available online at Walgreens.com and kiosks in-store as well as Walmart.com (soon).
The team was looking for “fat, chunky, energetic drawn brush styling with great swash work.” These are the images they specifically referenced.